Quantitative on Fernando Ruiz

Google Analytics

Mon, 01 Jan 0001 00:00:00 +0000

info Quick Definition

Google Analytics (GA) is a free web analytics platform from Google that tracks and reports on website traffic. For UX designers, it is a fundamental source of [[Quantitative Data]] for understanding at scale how users find and interact with a digital product.

What Is Google Analytics?

Imagine you are the manager of a large shopping mall. Google Analytics is the security cameras and motion sensors. They don’t tell you if people liked a store, but they give you crucial data: how many people entered the mall, through which door, which aisles they walked through, which stores they spent the most time in, and at what point they turned around and left.

Maze

Mon, 01 Jan 0001 00:00:00 +0000

info Quick Definition

Maze is a “rapid testing” platform that integrates directly with design tools like Figma, Adobe XD, and Sketch. It allows designers to quickly test their prototypes, collect feedback, and obtain quantitative usability metrics in an unmoderated fashion.

What Is Maze?

Imagine you have designed an interactive [[Prototypes|prototype]] in Figma. You want to know if people understand it, but you don’t have time to organize 5 moderated [[Usability Testing]] sessions. With Maze, you can send a link to your prototype to hundreds of people and, within hours, get an automatic report with metrics like success rate, the paths users took, and click heatmaps.

Mixpanel

Mon, 01 Jan 0001 00:00:00 +0000

info Quick Definition

Mixpanel is an advanced product analytics platform that focuses on event tracking to understand user behavior over time. Unlike [[Google Analytics]], which is page-centric, Mixpanel is user-centric and action-centric (events), tracking what users do within an application.

What Is Mixpanel?

Imagine your product is a video game. [[Google Analytics]] would tell you how many players have entered each room of the castle. Mixpanel, on the other hand, would tell you how many times player “Link” has used the sword, how many have opened the treasure chest, and how many of those who got the sword are still playing a week later.

Useberry

Mon, 01 Jan 0001 00:00:00 +0000

info Quick Definition

Useberry is an unmoderated usability testing platform, very similar to [[Maze]]. It allows product teams to get quick feedback and quantitative data on prototypes, designs, and information architectures, integrating with tools like Figma, Sketch, and Adobe XD.

What Is Useberry?

Imagine you have created interactive floor plans of a house on your computer ([[Prototypes]]). You want to know if people can easily find the bathroom from the entrance, but you can’t invite 200 people to your studio to try it one by one. Useberry lets you send those floor plans to 200 people over the internet, ask them to “find the bathroom,” and returns a detailed report with the paths they took, where they got lost, and how long it took – all automatically.

User Surveys

Mon, 01 Jan 0001 00:00:00 +0000

info Quick Definition

A user survey is a primarily quantitative research method that uses a set of standardized questions to collect data from a large sample of users. They allow you to measure attitudes, satisfaction, preferences, and gather demographic data at scale.

What Are User Surveys?

Think about the difference between having a deep conversation with one person and conducting a national census. The conversation (User Interviews) gives you a richness of detail and context about a single person. The census (the survey) gives you statistical data about thousands of people at once, allowing you to see patterns at a large scale, but without the individual detail.