# Research ## Pages - [A/B Testing for UX Designers](https://www.fernandoux.com/en/wiki/research/ab-testing/) Running controlled experiments to validate design changes—the difference between data-driven and guessing. - [A/B Testing para Diseñadores UX](https://www.fernandoux.com/es/wiki/investigacion/ab-testing/) Ejecutar experimentos controlados para validar cambios de diseño—la diferencia entre impulsado por datos y adivinación. - [A/B Testing para Diseñadores UX](https://www.fernandoux.com/es/wiki/research/ab-testing/) Ejecutar experimentos controlados para validar cambios de diseño—la diferencia entre impulsado por datos y adivinación. - [Affinity Mapping](https://www.fernandoux.com/en/wiki/techniques/affinity-mapping/) Learn how to use Affinity Mapping, a collaborative technique for organizing large amounts of qualitative data, such as brainstorming ideas or interview observations, and finding meaningful patterns. - [Card Sorting](https://www.fernandoux.com/en/wiki/techniques/card-sorting/) Learn what Card Sorting is, a fundamental UX research technique for designing an intuitive Information Architecture by understanding how your users group and categorize content. - [Competitive Analysis](https://www.fernandoux.com/en/wiki/research/competitive-analysis/) Learn how to conduct a Competitive Analysis in UX to understand the market, identify opportunities, and make strategic, informed design decisions. - [Competitive Analysis](https://www.fernandoux.com/en/wiki/techniques/competitive-analysis/) Discover how to conduct a Competitive Analysis (Benchmarking) to evaluate your competitors, identify market standards, and find strategic opportunities to improve your own product. - [Condens](https://www.fernandoux.com/en/wiki/tools/condens/) Discover what Condens is, a powerful Research Repository platform that helps you centralize, analyze, and share user knowledge across your entire organization. - [Contextual Inquiry](https://www.fernandoux.com/en/wiki/research/contextual-inquiry/) Observing users in their natural environment while they work—reveals context that interviews and surveys never capture. - [Customer Journey Maps](https://www.fernandoux.com/en/wiki/artifacts/customer-journey-maps/) A Customer Journey Map (CJM) is a visualization of the complete story of a user's interaction with a product or service over time and across different channels. - [Diary Studies](https://www.fernandoux.com/en/wiki/research/diary-studies/) Asking users to document their behavior over days or weeks—captures patterns you'll never see in a single-session study. - [Dovetail](https://www.fernandoux.com/en/wiki/tools/dovetail/) Learn what Dovetail is and how this user research platform lets you organize, analyze, and share qualitative data to build a long-term research memory. - [Estudios de Diario](https://www.fernandoux.com/es/wiki/investigacion/diary-studies/) Pedir a usuarios que documenten su comportamiento durante días o semanas—captura patrones que nunca verás en un estudio de una sesión. - [Estudios de Diario](https://www.fernandoux.com/es/wiki/research/diary-studies/) Pedir a usuarios que documenten su comportamiento durante días o semanas—captura patrones que nunca verás en un estudio de una sesión. - [Eye Tracking](https://www.fernandoux.com/en/wiki/research/eye-tracking/) Using eye-tracking technology to measure where users look and for how long—revealing visual attention patterns invisible to observation. - [Eye Tracking](https://www.fernandoux.com/es/wiki/investigacion/eye-tracking/) Usar tecnología de eye-tracking para medir dónde miran los usuarios y por cuánto tiempo—revelando patrones de atención visual invisibles. - [Eye Tracking](https://www.fernandoux.com/es/wiki/research/eye-tracking/) Usar tecnología de eye-tracking para medir dónde miran los usuarios y por cuánto tiempo—revelando patrones de atención visual invisibles. - [Indagación Contextual](https://www.fernandoux.com/es/wiki/investigacion/contextual-inquiry/) Observar usuarios en su ambiente natural mientras trabajan—revela contexto que las entrevistas y encuestas nunca capturan. - [Indagación Contextual](https://www.fernandoux.com/es/wiki/research/contextual-inquiry/) Observar usuarios en su ambiente natural mientras trabajan—revela contexto que las entrevistas y encuestas nunca capturan. - [Investigación Remota con Usuarios](https://www.fernandoux.com/es/wiki/investigacion/remote-research/) Conducir investigación de usuario sin restricciones de viaje o ubicación—rápido, escalable y accesible a participantes globales. - [Investigación Remota con Usuarios](https://www.fernandoux.com/es/wiki/research/remote-research/) Conducir investigación de usuario sin restricciones de viaje o ubicación—rápido, escalable y accesible a participantes globales. - [Jobs to Be Done](https://www.fernandoux.com/es/wiki/investigacion/jtbd/) Entender qué intentan lograr los usuarios (no qué característica quieren) revela oportunidades de diseño que otros pierden. - [Jobs to Be Done](https://www.fernandoux.com/es/wiki/research/jtbd/) Entender qué intentan lograr los usuarios (no qué característica quieren) revela oportunidades de diseño que otros pierden. - [Jobs to Be Done Framework](https://www.fernandoux.com/en/wiki/research/jtbd/) Understanding what users are trying to accomplish (not what feature they want) reveals design opportunities others miss. - [Personas](https://www.fernandoux.com/en/wiki/artifacts/personas/) A Persona (or User Persona) is a fictional user archetype based on real research data that represents a group of users with similar behaviors, goals, and motivations. - [Quantitative Data](https://www.fernandoux.com/en/wiki/techniques/quantitative-data/) Understand what Quantitative Data is in UX and how it differs from qualitative data. Learn how to use metrics to measure user behavior at scale. - [Reclutar Participantes de Investigación](https://www.fernandoux.com/es/wiki/investigacion/recruiting-participants/) Encontrar y reclutar los usuarios correctos para investigación—la base de resultados de investigación válidos y accionables. - [Reclutar Participantes de Investigación](https://www.fernandoux.com/es/wiki/research/recruiting-participants/) Encontrar y reclutar los usuarios correctos para investigación—la base de resultados de investigación válidos y accionables. - [Recruiting Research Participants](https://www.fernandoux.com/en/wiki/research/recruiting-participants/) Finding and recruiting the right users for research—the foundation of valid, actionable research results. - [Remote User Research](https://www.fernandoux.com/en/wiki/research/remote-research/) Conducting user research without travel or location constraints—fast, scalable, and accessible to global participants. - [Tree Testing](https://www.fernandoux.com/en/wiki/techniques/tree-testing/) Tree Testing is a UX research technique that measures the findability of topics in a site's information architecture. Users locate items in a text-only hierarchy, without the influence of visual design or navigation. - [Usability Testing](https://www.fernandoux.com/en/wiki/research/usability-testing/) Discover what Usability Testing is and how this UX research technique helps you find and fix problems in your design by observing real users. - [Usability Testing](https://www.fernandoux.com/en/wiki/techniques/usability-testing/) Discover Usability Testing, a fundamental research technique for evaluating the ease of use of your product by observing real users as they attempt to complete tasks. - [User Interviews](https://www.fernandoux.com/en/wiki/research/user-interviews/) Learn how to conduct User Interviews, a fundamental UX research technique for understanding your users, building empathy, and designing better products. - [User Interviews](https://www.fernandoux.com/en/wiki/techniques/user-interviews/) Master the art of User Interviews, an essential qualitative research technique for gaining a deep understanding of your users' needs, behaviors, and motivations. - [User Research Activities](https://www.fernandoux.com/en/wiki/processes/research-activities/) Learn how to plan and execute User Research Activities (UX Research) in a structured way, from defining objectives and creating a plan to synthesizing findings. - [User Surveys](https://www.fernandoux.com/en/wiki/research/user-surveys/) Learn how to design and use User Surveys, a powerful UX research tool for collecting quantitative data at scale and validating your hypotheses. - [UserTesting.com](https://www.fernandoux.com/en/wiki/tools/usertesting.com/) Learn what UserTesting.com is, the leading platform for getting video feedback from real users, allowing you to run usability tests with highly specific participant profiles. --- Source: https://www.fernandoux.com/tags/research/